What’s in it for me? Learn about of one of the 1980s’ most infamous business deals.
When we think of the 1980s, the yuppie is an archetype that comes to mind for many people. These flashy big spenders, who strove at all costs to maintain their glamorous and luxurious lifestyle, have come to epitomize the excesses of that decade.
Few stories embody these traits and the general atmosphere of the 1980s as well as that of RJR Nabisco and its CEO Ross Johnson. But it’s not just a story of one company – it’s the story of how a once fairly benevolent business practice, the leveraged buyout, transformed into something much more sinister.
In these blinks, you’ll find out
- why leveraged buyouts became so common;
- how Johnson rose to his prominent position; and
- why RJR Nabisco was such an attractive target for a hostile takeover.