What’s in it for me? Get in front by putting others before you.

Just about everyone has heard the tired old phrase “the customer is always right.” But despite being such a widespread motto, it isn’t really true anymore. A far more appropriate philosophy for the modern world would be “the customer is always first.”

But what does this mean in practice?

These blinks, based on 122 simple instructions by a hugely successful real estate couple, show you why you need to focus – at all times – on the emotions, needs and desires of your clients. Instead of giving clients advice based on what you want, try basing your strategies and decisions on their wishes. It could very well give your business a new lease on life.

In these blinks, you’ll discover

  • why the authors increased their sales by advising clients not to buy from them;
  • why customer loyalty can help carry you through a recession; and
  • why being a success in business depends on maintaining your desire to learn.