Your organization needs to have a crystal clear strategy.

Some teams know better than others what they need to do to win. A soccer team knows, at least in theory, what actions they need to perform in order to win their next match. They need to pass the ball, defend against the attacking team, and score goals. But in the business world, some teams are unsure of what they need to do to succeed. Why? Because they don’t have a strategy. 

It’s useful to think of your company strategy as a pair of goalposts. These goalposts show your employees in which direction they need to aim to reach their target and beat the opposition. High-performance businesses give their employees clear strategic goals.

The key message here is: Your organization needs to have a crystal clear strategy. 

Goals are tangible actions that need to be executed in a particular time frame. Setting strategic goals ensures that employees stay focused and work with a sense of urgency. We can see how important strategy is when we consider that less than a third of employees in low-performing businesses say they clearly understand what their company’s strategy is. Over two-thirds of employees in high-performing organizations know exactly what their company is trying to achieve. 

Although it might sound impossible, it’s a good idea to ensure that your entire business strategy for the next few years can be written on a single sheet of paper. 

Many companies have strategies that fill hundreds of pages. This is a problem because most employees won’t be able to take all of this information in. And without absorbing all that, how could they possibly know what the strategy is? Keeping your strategic goals and priorities to one simple sheet of paper ensures that everyone can memorize them and keep the aims in mind as they go forward. 

To keep your staff abreast of the latest strategy updates, your business needs to have a solid internal communications department. But worryingly, a lot of companies don’t. 

Although businesses are happy to spend big sums of money on communicating with their customers, many won’t invest in effective communication with their own employees. High-performing businesses don’t make this mistake. They know that when it comes to communication, staff should be a priority. So don’t be afraid to spend money on your internal communications infrastructure to ensure that all of your employees are on the same page and pulling toward the same strategic goals.