What’s in it for me? Discover what makes Patagonia a uniquely progressive business.

What do you know about the company Patagonia? If you are a climber or an outdoorsy type, chances are you own at least some of its gear, whether it’s a windbreaker, a hat or a backpack. But beyond the products it makes, what else do you know about the company?

As it happens, Patagonia is one of the most progressive companies in the world. It is at the forefront of environmental protection, has a superb company culture and is a global leader when it comes to honest marketing.

These blinks will take you through Patagonia’s history while also explaining its groundbreaking company philosophy.

You’ll also learn

  • why Patagonia stopped selling its most popular product;
  • how staff hours are subject to change according to surfing conditions; and
  • how the company’s advice has helped millions of people stay warm.