What’s in it for me? Discover how capitalism can be reformed for good.

Imagine you’re walking through a forest of quiet oak trees. You can smell the bark and their deep green foliage. Their huge canopies sway gently above you. You’re fully at peace.Now, imagine those ancient trees withering, their leaves turning black, and the great trunks dying in front of you.

This apocalyptic vision is similar to the one that struck the author when she first found out about climate change. As someone who had not only benefited from our capitalist system but had taught its merits as an academic, she began to wonder if she was complicit in this impending disaster. She wondered what could be done differently. How might capitalism be reformed? How could her beloved trees, and Earth, be saved?

In these blinks, we’ll consider how business can help combat these crises. We’ll look at how businesses can become purposeful and sustainable rather than go after destructive short-term goals. And crucially, we’ll discover how capitalism can give value back to our communities, rather than simply profiting from them.

In these blinks, you’ll learn

  • how a waste collection company from Norway made radical change;
  • why Nike formed a coalition with other businesses; and
  • that Unilever revolutionized the production of tea.