What’s in it for me? Learn to play by your own rules and achieve success.

What do you need to make it as an entrepreneur? We’re usually told it’s some combination of hard work, original ideas and single-mindedly pursuing your goals. That amounts to a pretty flattering portrait of today’s top capitalists, but it’s well wide of the mark in most cases. 

For every creative genius like Steve Jobs, there are a hundred self-starters who broke every rule in the business playbook. Instead of creating their own dazzling products, they copied their rivals and put their own twist on already successful ideas. Rather than blazing their own trail through the market, they chose the path of least resistance and let others do the hard work. Sound unfair? Well, who cares? It works! 

That’s the credo of Nathan Latka, a multimillionaire who started out with just a little more than a hundred bucks in his bank account. Along the way, he realized that you don’t have to follow other people’s rules – in fact, bucking conventional ideas is pretty much mandatory if you want to make it big. 

In these blinks, we’ll explore his recipe for success and find out

  • why multitasking is better than sticking to one core skill; 
  • how to outsource basic tasks and free up time for more valuable activities; and 
  • how to get the most out of your existing assets.